The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

LIVE · Consumer Discretionary · Shallow moat

Shallow moat

On the watchlist

VTSI · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

WEN · Consumer Discretionary · Shallow moat

Shallow moat

On the watchlist

MHH · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

MeasureLIVEVTSIWENMHH
Moat Score (0–100)4950 (highest)4949
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend65 (highest)215523
Pricing power508993 (highest)37
Returns on capital39 (highest)39 (highest)1834
Balance-sheet safety28100 (highest)2100 (highest)
Capital allocation62078 (highest)50
89% below value if growth stopped today (largest discount to value if growth stopped today)65% above value if growth stopped today51% below value if growth stopped today39% above value if growth stopped today
Market cap$29.8M$35.9M$1.3B$92M
Moat tierShallow moatShallow moatShallow moatShallow moat
Filing dateFY2025FY2025FY2025FY2025