The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

LOCO · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

The pricingPower component abstained: Not enough years of gross-margin data to score pricing power. The other four 20% weights were renormalized over the scored 80%.

JACK · Consumer Discretionary · Shallow moat

Shallow moat

On the watchlist

BOTX · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.

BFAM · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

MeasureLOCOJACKBOTXBFAM
Moat Score (0–100)54 (highest)54 (highest)54 (highest)54 (highest)
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend65388595 (highest)
Pricing power76 (highest)3939
Returns on capital1692 (highest)13
Balance-sheet safety63 (highest)03247
Capital allocation72646074 (highest)
67% above value if growth stopped today80% below value if growth stopped today (largest discount to value if growth stopped today)No price data226% above value if growth stopped today
Market cap$477M$275MNot reported$4.2B
Moat tierShallow moatShallow moatShallow moatShallow moat
Filing dateFY2025FY2025FY2025FY2025