The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same four filters from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

LSEB · Consumer Discretionary · Shallow moat

44/ 100
Shallow moat

Doesn't clear the bar

BFAM · Consumer Discretionary · Shallow moat

44/ 100
Shallow moat

Doesn't clear the bar

HOUR · Consumer Discretionary · Shallow moat

44/ 100
Shallow moat

Doesn't clear the bar

WMK · Consumer Discretionary · Shallow moat

43/ 100
Shallow moat

Doesn't clear the bar

MeasureLSEBBFAMHOURWMK
Moat Score (0–100)44 (highest)44 (highest)44 (highest)43
Pricing power93 (highest)398647
Returns on capital027 (highest)1822
Balance-sheet safety55475673 (highest)
Capital discipline2474 (highest)940
Margin of safetyNo price data104% above value714% above value78% above value (highest margin of safety)
Market cap$4.3B$67.0M$2.1B
Moat tierShallow moatShallow moatShallow moatShallow moat
Filings as ofFY2025FY2025FY2025FY2025