Does Hour Loop, Inc. have an economic moat?

Based on its FY2025 SEC filings, the Moat Index scores Hour Loop, Inc. (HOUR) 43.9 out of 100 — a Shallow moat. The four filters behind that score (each 0–100): pricing power 86, returns on capital 18, balance-sheet safety 56, capital discipline 9.

Is HOUR stock trading below its intrinsic value?

Against a deliberately conservative owner-earnings model (9% discount rate, 0% assumed growth, capped at 4%), estimated intrinsic value is $0.23 per share versus a recent price of $1.91 — 714% above value. This is an educational estimate computed from primary SEC filings, not investment advice.

How has HOUR's Moat Score changed over time?

The record logs 1 reading since Jul 18, 2026; the latest reads 43.9 out of 100 (shallow moat). No tier changes on record yet. The history is append-only — readings are only ever added, never rewritten.

The Moat Index

Hour Loop, Inc.

HOUR · Consumer Discretionary · $67.0M mkt cap · FY2025 filings · Shallow moat ·

Doesn't clear the bar

Shallow moat

The four filters

Pricing power86

Median gross margin 52.2% over 6y, very stable.

Returns on capital18

Median ROIC -28.5%, above the 9% hurdle in 50% of years.

Balance-sheet safety56

Net debt/EBITDA n/ax, interest coverage 13x.

Capital discipline9

Owner earnings -22.7%/yr, share count growing (dilution).

Margin of safety

Above valueOn sale

714% above value

Owner earnings (normalized): $740515
Est. intrinsic value / share: $0.23
Recent price: $1.91
Discount to value: 714% above value

Conservative model: 9% discount rate, 0% assumed growth (capped at 4%), maintenance capex ≈ min(capex, D&A).

7 years of fundamentals

The business, in plain English

Hour Loop, Inc. booked $142.4M of revenue in FY2025 in the Consumer Discretionary sector and kept 52.4% of it as gross profit — a solid-margin business by that measure. After every other cost, 1.2% of each revenue dollar reached the bottom line.

Across the filed record, revenue grew from $38.7M (FY2020) to $142.4M (FY2025) — about 29.8% a year compounded over 5 years.

It earned 25.0% on invested capital in FY2025, with a median of −28.5% across 4 filed years. The Returns on Capital filter above scores it 18/100.

The balance sheet carried $27012 of total debt in FY2020. Balance-Sheet Safety scores it 56/100.

The share count rose 5.6% between FY2020 and FY2025 — existing owners have been diluted over the record. Capital Discipline scores it 9/100.

Put together: Pricing Power is the strongest of the four filters (86/100) and Capital Discipline the weakest (9/100), which is how HOUR lands at 44/100 — a Shallow moat.

This breakdown is generated from the filed numbers and sub-scores above — no outside narrative, no estimates. Where a filing doesn’t disclose an input, the sentence that would need it is omitted instead of guessed.

RevenueSales, as filed$142.4M FY2025

Gross marginRevenue kept after cost of goods52.4% FY2025

Return on invested capitalOperating profit on the capital employed25.0% FY2025

Owner earningsCash an owner could take out$1.7M FY2025

Gaps in a line mean that item isn’t in HOUR’s filings for that year — the series is never interpolated or estimated. The Table view lists every filed value, including operating and net margins, total debt, and share count.

Moat Score history

Moat Score over timeLast scored reading of each day, on the 0–100 scale43.9 / 100

Score history begins Jul 18, 2026 — the record builds from here and can’t be backfilled.

Tier changesSame-methodology crossings of the Wide / Narrow / Shallow bars

None yet — HOUR has read Shallow moat for every logged capture since Jul 18, 2026.

Scores are logged append-only and never overwritten — this record can’t be backfilled, which is exactly why it’s worth keeping.

Track record

How Hour Loop, Inc.’s moat rated in each of the years we can reconstruct from its filings — scored only on what was knowable at the time — and what its price and returns did afterward. The score never saw a price; the two are joined only in hindsight, for education, not as a signal.

As-of Moat Score (dot colored by tier)Indexed price (total-return (dividends reinvested))Rated Wide-moat that year

How to read this: each dot is what the engine would have scored HOUR on that December 31; the line below is its total-return price path (dividends reinvested) in the years since.

Two tracks, one timeline: the score has its own 0–100 scale (top), the price its own 100-based scale (bottom) — never a shared axis. The price path is a total-return (dividends reinvested) index built from the same data the forward returns use; gaps in the score line are years with no reconstructed rating (see the table for why). The Table view carries every value.

What followed, in the years it rated Wide

In the reconstructed history shown, HOUR did not rate Wide-moat in any year, so there is no wide-moat track record to report. That absence is itself the honest answer — we don’t manufacture a comparison where the rating never earned one.

Consumer Discretionary context

#194 of 359 scored Consumer Discretionary companies, ranked by Moat Score.

Nearest peers by Moat Score

#192TDUP ThredUp Inc.44.3 out of 100, Shallow moatShallow moat
#193BFAM BRIGHT HORIZONS FAMILY SOLUTIONS INC.44.0 out of 100, Shallow moatShallow moat
#195LSEB LSEB CREATIVE CORP.43.6 out of 100, Shallow moatShallow moat
#196WMK WEIS MARKETS, INC43.4 out of 100, Shallow moatShallow moat

Compare HOUR with its nearest peers →All Consumer Discretionary companies on the Index →

Common questions about HOUR

Does Hour Loop, Inc. have an economic moat?: Based on its FY2025 SEC filings, the Moat Index scores Hour Loop, Inc. (HOUR) 43.9 out of 100 — a Shallow moat. The four filters behind that score (each 0–100): pricing power 86, returns on capital 18, balance-sheet safety 56, capital discipline 9.
Is HOUR stock trading below its intrinsic value?: Against a deliberately conservative owner-earnings model (9% discount rate, 0% assumed growth, capped at 4%), estimated intrinsic value is $0.23 per share versus a recent price of $1.91 — 714% above value. This is an educational estimate computed from primary SEC filings, not investment advice.
How has HOUR's Moat Score changed over time?: The record logs 1 reading since Jul 18, 2026; the latest reads 43.9 out of 100 (shallow moat). No tier changes on record yet. The history is append-only — readings are only ever added, never rewritten.

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Scored from primary SEC filings via the public methodology. Educational only — not a recommendation to buy or sell HOUR. See the disclaimer.