The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

LUVU · Materials · Narrow moat

Narrow moat

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CSL · Materials · Narrow moat

Narrow moat

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SHOO · Materials · Narrow moat

Narrow moat

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CHD · Materials · Narrow moat

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MeasureLUVUCSLSHOOCHD
Moat Score (0–100)6768 (highest)6766
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend4279 (highest)5154
Pricing power43466877 (highest)
Returns on capital925493 (highest)69
Balance-sheet safety86 (highest)628560
Capital allocation71100 (highest)4072
439% above value if growth stopped today54% above value if growth stopped today (largest discount to value if growth stopped today)72% above value if growth stopped today190% above value if growth stopped today
Market cap$4.6M$13.8B$3.4B$24.4B
Moat tierNarrow moatNarrow moatNarrow moatNarrow moat
Filing dateFY2026FY2025FY2025FY2025