The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

MAMO · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

KITL · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.

VGES · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.

BLPG · Consumer Discretionary · Shallow moat

Shallow moat

On the watchlist

The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.

MeasureMAMOKITLVGESBLPG
Moat Score (0–100)47 (highest)47 (highest)47 (highest)47 (highest)
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend20205053 (highest)
Pricing power4070 (highest)70 (highest)64
Returns on capital91
Balance-sheet safety73 (highest)552828
Capital allocation1244 (highest)4144 (highest)
24% above value if growth stopped todayNo price dataNo price data88% below value if growth stopped today (largest discount to value if growth stopped today)
Market cap$40.8M$707203Not reported$412507
Moat tierShallow moatShallow moatShallow moatShallow moat
Filing dateFY2025FY2023FY2025FY2024