The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

MAPS · Technology · Narrow moat

Narrow moat

On the watchlist

The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.

RSKIA · Technology · Narrow moat

Narrow moat

On the watchlist

FISV · Technology · Narrow moat

Narrow moat

Wonderful & reasonably priced

ETSY · Technology · Narrow moat

Narrow moat

On the watchlist

MeasureMAPSRSKIAFISVETSY
Moat Score (0–100)67 (highest)67 (highest)67 (highest)67 (highest)
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend258494 (highest)51
Pricing power100 (highest)82100 (highest)99
Returns on capital—183191 (highest)
Balance-sheet safety100 (highest)733231
Capital allocation4480 (highest)80 (highest)64
No price data120% above value if growth stopped today49% below value if growth stopped today (largest discount to value if growth stopped today)93% above value if growth stopped today
Market capNot reported$177M$25.4B$8.3B
Moat tierNarrow moatNarrow moatNarrow moatNarrow moat
Filing dateFY2025FY2026FY2025FY2025