The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

MBUU · Consumer Discretionary · Shallow moat

Shallow moat

On the watchlist

VSXY · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

NWTG · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.

TRUG · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.

MeasureMBUUVSXYNWTGTRUG
Moat Score (0–100)53 (highest)53 (highest)53 (highest)53 (highest)
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend282857 (highest)22
Pricing power33515589 (highest)
Returns on capital93 (highest)77
Balance-sheet safety79 (highest)475555
Capital allocation3362 (highest)4647
53% below value if growth stopped today (largest discount to value if growth stopped today)146% above value if growth stopped todayNo price dataNo price data
Market cap$546M$6.7B$5.1M$1.1M
Moat tierShallow moatShallow moatShallow moatShallow moat
Filing dateFY2025FY2026FY2025FY2025