The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

MCD · Consumer Discretionary · Narrow moat

Narrow moat

On the watchlist

The pricingPower component abstained: Not enough years of gross-margin data to score pricing power. The other four 20% weights were renormalized over the scored 80%.

DRI · Consumer Discretionary · Narrow moat

Narrow moat

On the watchlist

SBH · Consumer Discretionary · Narrow moat

Narrow moat

Wonderful & reasonably priced

LRN · Consumer Discretionary · Narrow moat

Narrow moat

Wonderful & reasonably priced

MeasureMCDDRISBHLRN
Moat Score (0–100)71 (highest)71 (highest)71 (highest)70
Methodology versionmoat-index@2.0.0moat-index@2.0.0moat-index@2.0.0moat-index@2.0.0
Business trend74747891 (highest)
Pricing power3085 (highest)59
Returns on capital100 (highest)97100 (highest)39
Balance-sheet safety266640100 (highest)
Capital discipline8288 (highest)5361
Price vs. high estimate28% above high estimate109% above high estimate41% below high estimate (largest discount to high estimate)11% below high estimate
Market cap$190.1B$22.8B$1.5B$3.7B
Moat tierNarrow moatNarrow moatNarrow moatNarrow moat
Filings as ofFY2025FY2025FY2025FY2025