McDONALD’S CORPORATION
MCD · Consumer Discretionary · $190.1B mkt cap · FY2025 filings · Narrow moat ·
On the watchlist
The five investor questions
2007–2025: revenue 22786600000.00 to 26885000000.00, increasing; diluted EPS 1.98 to 11.95, increasing.
Not enough years of gross-margin data to score pricing power.
Median ROIC 27.1%, above the 12% hurdle in 100% of years.
Net debt/EBITDA 3.2x, interest coverage 8x.
Owner earnings +6.9%/yr, share count shrinking (buybacks).
The pricingPower component abstained: Not enough years of gross-margin data to score pricing power. The other four 20% weights were renormalized over the scored 80%.
Price vs. owner-earnings value range
- Owner earnings (normalized)
- $8.2B
- Value range / share
- $128.61–$208.35
- Conservative high estimate / share
- $208.35
- Recent price
- $267.64
- Price vs. high estimate
- 28% above high estimate
Conservative range under moat-index@2.0.0: low end 11.1×, high end capped at 18×; 9% discount rate; high-end growth 4% (capped at 4%) using min(5y revenue CAGR, 5y diluted-EPS CAGR), clamped to 0%–4%; maintenance capex uses min(capex, D&A); abstain when D&A is unavailable. This is a disclosed model range, not intrinsic value as fact.
20 years of fundamentals
The business, in plain English
Across the filed record, revenue grew from $22.8B (FY2007) to $26.9B (FY2025) — about 0.9% a year compounded over 18 years.
It earned 25.0% on invested capital in FY2025, with a median of 23.5% across 19 filed years. The Returns on Capital filter above scores it 100/100.
The balance sheet carried $41.5B of total debt in FY2025 against $8.6B of owner earnings — roughly 4.8 years of owner earnings to retire it all. Balance-Sheet Safety scores it 26/100.
The share count fell 34.0% between FY2009 and FY2025 — management has been retiring shares, which concentrates each remaining owner's claim. Capital Discipline scores it 82/100.
This breakdown is generated from the filed numbers and sub-scores above — no outside narrative, no estimates. Where a filing doesn’t disclose an input, the sentence that would need it is omitted instead of guessed.
Not disclosed in MCD’s filings for these years — we don’t estimate it.
Gaps in a line mean that item isn’t in MCD’s filings for that year — the series is never interpolated or estimated. The Table view lists every filed value, including operating and net margins, total debt, and share count.
Moat Score history
Tier changesSame-methodology crossings of the Wide / Narrow / Shallow bars
- Methodology upgraded moat-index@1.2.0tomoat-index@2.0.0 — readings across versions aren’t comparedJul 20, 2026
- Methodology upgraded moat-index@1.1.0tomoat-index@1.2.0 — readings across versions aren’t comparedJul 17, 2026
Scores are logged append-only and never overwritten — this record can’t be backfilled, which is exactly why it’s worth keeping.
Track record
How McDONALD’S CORPORATION’s moat rated in each of the years we can reconstruct from its filings — scored only on what was knowable at the time — and what its price and returns did afterward. The score never saw a price; the two are joined only in hindsight, for education, not as a signal.
How to read this: each dot is what the engine would have scored MCD on that December 31; the line below is its total-return price path (dividends reinvested) in the years since.
Two tracks, one timeline: the score has its own 0–100 scale (top), the price its own 100-based scale (bottom) — never a shared axis. The price path is a total-return (dividends reinvested) index built from the same data the forward returns use; gaps in the score line are years with no reconstructed rating (see the table for why). The Table view carries every value.
What followed, in the years it rated Wide
In the 5 years MCD rated Wide-moat (2011, 2012, 2013, 2014 and 2015), the median forward total return that followed — measured only after each year’s filings were public — was:
- 1 year 5% vs the S&P 500’s 12% (price basis) · median over 5 years
- 3 years 44% vs the S&P 500’s 31% (price basis) · median over 5 years
- 5 years 110% vs the S&P 500’s 77% (price basis) · median over 5 years
These are medians computed from the data, not a claim about any one year. The company figures are total returns (dividends reinvested); the S&P 500 is the price-only ^GSPC index, which excludes dividends and so understates the index — the gap flatters the company. A quality rating is not a return forecast, and past returns don’t predict future ones. Educational only, not investment advice.
Consumer Discretionary context
#74 of 482 scored Consumer Discretionary companies, ranked by Moat Score.
Nearest peers by Moat Score
- #72DRI DARDEN RESTAURANTS, INC.71.0 out of 100, Narrow moatNarrow moat
- #73SBH SALLY BEAUTY HOLDINGS, INC.70.9 out of 100, Narrow moatNarrow moat
- #75LRN Stride, Inc.70.0 out of 100, Narrow moatNarrow moat
- #76APEI AMERICAN PUBLIC EDUCATION, INC.70.0 out of 100, Narrow moatNarrow moat
Compare MCD with its nearest peers →All Consumer Discretionary companies on the Index →
Common questions about MCD
- Does McDONALD’S CORPORATION have an economic moat?
- Based on its FY2025 SEC filings, the Moat Index scores McDONALD’S CORPORATION (MCD) 70.5 out of 100 — a Narrow moat. The five questions behind that score begin at 20% each; if exactly one genuinely lacks data, the other four weights are renormalized and disclosed. revenue and EPS trend 74, pricing power not measurable from the filings, returns on capital 100, balance-sheet safety 26, capital discipline 82.
- Is MCD trading below the conservative owner-earnings estimate?
- The owner-earnings value range is $128.61–$208.35 per share. It capitalizes normalized owner earnings at a 9% rate; the low end assumes 0% growth and the high end uses 4% growth, capped at 4% and 18×. Versus a recent price of $267.64, that is 28% above high estimate relative to the high estimate. This is a conservative educational estimate from primary SEC filings, not intrinsic value as a fact or investment advice.
- How has MCD's Moat Score changed over time?
- The record logs 12 readings since Jul 17, 2026; the latest reads 70.5 out of 100 (narrow moat). No tier changes on record yet. (Methodology upgrades on Jul 17, 2026, Jul 20, 2026 re-based the score; readings across engine versions aren't compared.) The history is append-only — readings are only ever added, never rewritten.