The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

MDEX · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.

AUC · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

ARKR · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

The pricingPower component abstained: Not enough years of gross-margin data to score pricing power. The other four 20% weights were renormalized over the scored 80%.

PLBY · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

MeasureMDEXAUCARKRPLBY
Moat Score (0–100)3637 (highest)3636
Methodology versionmoat-index@2.0.0moat-index@2.0.0moat-index@2.0.0moat-index@2.0.0
Business trend50 (highest)334022
Pricing power427086 (highest)
Returns on capital045 (highest)0
Balance-sheet safety2855 (highest)2828
Capital discipline24243344 (highest)
Price vs. high estimateNo price dataNo price dataNo price dataNo price data
Market cap$251714$95.9M$20.8M$136.5M
Moat tierNo moatNo moatNo moatNo moat
Filings as ofFY2025FY2024FY2025FY2025
MDEX vs AUC vs ARKR vs PLBY — Moat Score Comparison · Buy Like Buffett