Does ATIF HOLDINGS LIMITED have an economic moat?

Based on its FY2024 SEC filings, the Moat Index scores ATIF HOLDINGS LIMITED (AUC) 36.8 out of 100 — below the Shallow-moat bar, so no moat. The four filters behind that score (each 0–100): pricing power 70, returns on capital 0, balance-sheet safety 55, capital discipline 24.

How has AUC's Moat Score changed over time?

The record logs 2 readings since Jul 17, 2026; the latest reads 36.8 out of 100 (no moat). No tier changes on record yet. The history is append-only — readings are only ever added, never rewritten.

The Moat Index

ATIF HOLDINGS LIMITED

AUC · Consumer Discretionary · $94.6M mkt cap · FY2024 filings · No moat ·

Doesn't clear the bar

No moat

The four filters

Pricing power70

Median gross margin 4846.3% over 3y, variable.

Returns on capital0

Median ROIC -65.8%, above the 9% hurdle in 0% of years.

Balance-sheet safety55

Net cash position — no leverage risk.

Capital discipline24

Owner earnings trend unclear, share count growing (dilution).

Margin of safety

Above valueOn sale

No price data

Owner earnings (normalized): —
Est. intrinsic value / share: —
Recent price: $7.94
Discount to value: No price data

Conservative model: 9% discount rate, 0% assumed growth (capped at 4%), maintenance capex ≈ min(capex, D&A).

Fundamentals

There's no normalized fundamentals series for AUC yet — it appears once ingest has processed its filings.

Moat Score history

Moat Score over timeLast scored reading of each day, on the 0–100 scale36.8 / 100

Score history begins Jul 17, 2026 — the record builds from here and can’t be backfilled.

Tier changesSame-methodology crossings of the Wide / Narrow / Shallow bars

None yet — AUC has read No moat for every logged capture since Jul 17, 2026.

Scores are logged append-only and never overwritten — this record can’t be backfilled, which is exactly why it’s worth keeping.

Consumer Discretionary context

#235 of 340 scored Consumer Discretionary companies, ranked by Moat Score.

Nearest peers by Moat Score

#233LE LANDS' END, INC.37.1 out of 100, No moatNo moat
#234WYGC WENYUAN GROUP CORP.36.8 out of 100, No moatNo moat
#236CRWS Crown Crafts, Inc.36.7 out of 100, No moatNo moat
#237ASTH ASTRANA HEALTH, INC.36.4 out of 100, No moatNo moat

Compare AUC with its nearest peers →All Consumer Discretionary companies on the Index →

Common questions about AUC

Does ATIF HOLDINGS LIMITED have an economic moat?: Based on its FY2024 SEC filings, the Moat Index scores ATIF HOLDINGS LIMITED (AUC) 36.8 out of 100 — below the Shallow-moat bar, so no moat. The four filters behind that score (each 0–100): pricing power 70, returns on capital 0, balance-sheet safety 55, capital discipline 24.
How has AUC's Moat Score changed over time?: The record logs 2 readings since Jul 17, 2026; the latest reads 36.8 out of 100 (no moat). No tier changes on record yet. The history is append-only — readings are only ever added, never rewritten.

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Scored from primary SEC filings via the public methodology. Educational only — not a recommendation to buy or sell AUC. See the disclaimer.