The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

MDLZ · Consumer Staples · Shallow moat

Shallow moat

Doesn't clear the bar

CWGL · Consumer Staples · Shallow moat

Shallow moat

Doesn't clear the bar

ZVIA · Consumer Staples · Shallow moat

Shallow moat

Doesn't clear the bar

FRPT · Consumer Staples · No moat

No moat

Doesn't clear the bar

MeasureMDLZCWGLZVIAFRPT
Moat Score (0–100)4042 (highest)42 (highest)40
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend50275380 (highest)
Pricing power606677 (highest)58
Returns on capital5 (highest)000
Balance-sheet safety1255 (highest)55 (highest)36
Capital discipline75 (highest)612424
Price vs. high estimate57% above high estimate (largest discount to high estimate)147% above high estimateNo price dataNo price data
Market cap$77.6B$85.6M$99M$2.8B
Moat tierShallow moatShallow moatShallow moatNo moat
Filings as ofFY2025FY2025FY2025FY2025