The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

MSS · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

AIN · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

NEO · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

AIDX · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.

MeasureMSSAINNEOAIDX
Moat Score (0–100)36 (highest)36 (highest)36 (highest)36 (highest)
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend78 (highest)476070
Pricing power355067 (highest)21
Returns on capital032 (highest)0
Balance-sheet safety28 (highest)028 (highest)28 (highest)
Capital allocation3750 (highest)2424
No price dataNo price dataNo price dataNo price data
Market capNot reportedNot reported$1.8B$2.7M
Moat tierNo moatNo moatNo moatNo moat
Filing dateFY2025FY2025FY2025FY2025