The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

NEGG · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

LIVE · Consumer Discretionary · Shallow moat

Shallow moat

On the watchlist

MHH · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

JOUT · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

MeasureNEGGLIVEMHHJOUT
Moat Score (0–100)49 (highest)49 (highest)49 (highest)48
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend4965 (highest)2310
Pricing power66 (highest)503763
Returns on capital41393470 (highest)
Balance-sheet safety7328100 (highest)55
Capital allocation1562 (highest)5044
83% above value if growth stopped today89% below value if growth stopped today (largest discount to value if growth stopped today)39% above value if growth stopped todayNo price data
Market cap$65.2M$29.8M$92MNot reported
Moat tierShallow moatShallow moatShallow moatShallow moat
Filing dateFY2012FY2025FY2025FY2025