The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

NEO · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

VFC · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

AIN · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

MSS · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

MeasureNEOVFCAINMSS
Moat Score (0–100)36 (highest)36 (highest)36 (highest)36 (highest)
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend60204778 (highest)
Pricing power6791 (highest)5035
Returns on capital03132 (highest)0
Balance-sheet safety28 (highest)15028 (highest)
Capital allocation242250 (highest)37
No price data406% above value if growth stopped todayNo price dataNo price data
Market cap$1.8B$6.7BNot reportedNot reported
Moat tierNo moatNo moatNo moatNo moat
Filing dateFY2025FY2026FY2025FY2025