The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

NWTG · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.

WAB · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

LOCO · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

The pricingPower component abstained: Not enough years of gross-margin data to score pricing power. The other four 20% weights were renormalized over the scored 80%.

MOD · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

MeasureNWTGWABLOCOMOD
Moat Score (0–100)5354 (highest)54 (highest)53
Methodology versionmoat-index@2.0.0moat-index@2.0.0moat-index@2.0.0moat-index@2.0.0
Business trend5792 (highest)6465
Pricing power55 (highest)4915
Returns on capital61649 (highest)
Balance-sheet safety55416365 (highest)
Capital discipline4680 (highest)7271
Price vs. high estimateNo price data241% above high estimate16% above high estimate (largest discount to high estimate)590% above high estimate
Market cap$5.2M$44.0B$483.2M$12.0B
Moat tierShallow moatShallow moatShallow moatShallow moat
Filings as ofFY2025FY2025FY2025FY2026