The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

ONT · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

TH · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

LOAR · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

SNBH · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.

MeasureONTTHLOARSNBH
Moat Score (0–100)43 (highest)43 (highest)43 (highest)43 (highest)
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend654885 (highest)50
Pricing power506482 (highest)70
Returns on capital026 (highest)0
Balance-sheet safety4055 (highest)528
Capital allocation60 (highest)244424
946% above value if growth stopped today104% above value if growth stopped today (largest discount to value if growth stopped today)2587% above value if growth stopped todayNo price data
Market cap$706M$1.6B$6.6B$1M
Moat tierShallow moatShallow moatShallow moatShallow moat
Filing dateFY2025FY2025FY2025FY2025