The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

PEP · Consumer Staples · Narrow moat

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KO · Consumer Staples · Narrow moat

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LW · Consumer Staples · Narrow moat

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JBSS · Consumer Staples · Narrow moat

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MeasurePEPKOLWJBSS
Moat Score (0–100)7072 (highest)7169
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend6887 (highest)8572
Pricing power92100 (highest)3525
Returns on capital9368100 (highest)93
Balance-sheet safety3938100 (highest)98
Capital discipline5766 (highest)3456
Price vs. high estimate21% above high estimate85% above high estimateNo price data20% above high estimate (largest discount to high estimate)
Market cap$186.7B$353.7BNot reported$952M
Moat tierNarrow moatNarrow moatNarrow moatNarrow moat
Filings as ofFY2025FY2025FY2026FY2025