The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

PEW · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.

KTOS · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

VNCE · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

SMP · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

MeasurePEWKTOSVNCESMP
Moat Score (0–100)4041 (highest)4040
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend3780 (highest)4652
Pricing power244272 (highest)52
Returns on capital0449 (highest)
Balance-sheet safety5557 (highest)3514
Capital allocation44 (highest)2444 (highest)34
444% above value if growth stopped todayNo price dataNo price data66% above value if growth stopped today (largest discount to value if growth stopped today)
Market cap$69.9M$8.0B$76.2M$856M
Moat tierShallow moatShallow moatShallow moatNo moat
Filing dateFY2025FY2025FY2026FY2025