The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

PLBY · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

AIDX · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.

JRSH · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

ATRO · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

MeasurePLBYAIDXJRSHATRO
Moat Score (0–100)36 (highest)36 (highest)36 (highest)35
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend20704380 (highest)
Pricing power86 (highest)211518
Returns on capital060 (highest)4
Balance-sheet safety282860 (highest)56
Capital allocation44 (highest)24020
No price dataNo price data50% above value if growth stopped todayNo price data
Market cap$138M$2.7M$58.8MNot reported
Moat tierNo moatNo moatNo moatNo moat
Filing dateFY2025FY2025FY2026FY2025