The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

PRMB · Consumer Staples · No moat

No moat

Doesn't clear the bar

FRPT · Consumer Staples · No moat

No moat

Doesn't clear the bar

CIRX · Consumer Staples · No moat

No moat

Doesn't clear the bar

The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.

SJM · Consumer Staples · No moat

No moat

Doesn't clear the bar

MeasurePRMBFRPTCIRXSJM
Moat Score (0–100)3740 (highest)3837
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend7880 (highest)2846
Pricing power405873 (highest)62
Returns on capital15 (highest)0—4
Balance-sheet safety0362840 (highest)
Capital allocation53 (highest)242432
244% above value if growth stopped today (largest discount to value if growth stopped today)No price dataNo price data1098% above value if growth stopped today
Market cap$6.9B$3.3B$122646$13.4B
Moat tierNo moatNo moatNo moatNo moat
Filing dateFY2025FY2025FY2025FY2026