The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

Q · Technology · Narrow moat

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The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.

VRSK · Technology · Narrow moat

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PAY · Technology · Narrow moat

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ALRM · Technology · Narrow moat

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MeasureQVRSKPAYALRM
Moat Score (0–100)7576 (highest)76 (highest)75
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend97 (highest)869596
Pricing power7899 (highest)4899 (highest)
Returns on capital715572 (highest)
Balance-sheet safety5948100 (highest)42
Capital discipline657680 (highest)65
Price vs. high estimate211% above high estimate68% above high estimate (largest discount to high estimate)No price data122% above high estimate
Market cap$28.3B$27.9BNot reported$2.6B
Moat tierNarrow moatNarrow moatNarrow moatNarrow moat
Filings as ofFY2025FY2025FY2025FY2025