The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

REAL · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.

FFLO · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

RICK · Consumer Discretionary · Shallow moat

Shallow moat

On the watchlist

LIVE · Consumer Discretionary · Shallow moat

Shallow moat

On the watchlist

MeasureREALFFLORICKLIVE
Moat Score (0–100)51 (highest)51 (highest)51 (highest)51 (highest)
Methodology versionmoat-index@2.0.0moat-index@2.0.0moat-index@2.0.0moat-index@2.0.0
Business trend6078 (highest)78 (highest)75
Pricing power9363100 (highest)50
Returns on capital02039 (highest)
Balance-sheet safety2855 (highest)028
Capital discipline24605862 (highest)
Price vs. high estimateNo price data45% above high estimate30% below high estimate87% below high estimate (largest discount to high estimate)
Market cap$1.4B$2.5M$228.8M$35.6M
Moat tierShallow moatShallow moatShallow moatShallow moat
Filings as ofFY2025FY2025FY2025FY2025