The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

REED · Consumer Staples · No moat

No moat

Doesn't clear the bar

WEST · Consumer Staples · No moat

No moat

Doesn't clear the bar

SRXH · Consumer Staples · No moat

No moat

Doesn't clear the bar

TOFB · Consumer Staples · No moat

No moat

Doesn't clear the bar

MeasureREEDWESTSRXHTOFB
Moat Score (0–100)2224 (highest)2322
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend1355 (highest)1015
Pricing power26203538 (highest)
Returns on capital00011 (highest)
Balance-sheet safety28 (highest)028 (highest)28 (highest)
Capital allocation44 (highest)44 (highest)44 (highest)20
No price dataNo price dataNo price data111% above value if growth stopped today
Market cap$11M$736M$44.8M$3.3M
Moat tierNo moatNo moatNo moatNo moat
Filing dateFY2025FY2025FY2025FY2025