The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

RMR · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

The pricingPower component abstained: Not enough years of gross-margin data to score pricing power. The other four 20% weights were renormalized over the scored 80%.

ACM · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

GCO · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

ZUMZ · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

MeasureRMRACMGCOZUMZ
Moat Score (0–100)51 (highest)51 (highest)51 (highest)51 (highest)
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend1085 (highest)3520
Pricing power568 (highest)57
Returns on capital100 (highest)301333
Balance-sheet safety7451100 (highest)100 (highest)
Capital allocation2085 (highest)4044
No price data143% above value if growth stopped todayNo price data38% above value if growth stopped today (largest discount to value if growth stopped today)
Market capNot reported$9.3BNot reported$321M
Moat tierShallow moatShallow moatShallow moatShallow moat
Filing dateFY2025FY2025FY2026FY2026