The Moat Index
Compare moats, side by side.
Two to four companies, scored on the same four filters from their SEC filings — so the comparison is apples to apples. The method is fully public.
| Measure | SFD | SMPL | KDP | PPC |
|---|---|---|---|---|
| Moat Score (0–100) | 48 | 49 (highest) | 49 (highest) | 48 |
| Pricing power | 7 | 65 | 89 (highest) | 5 |
| Returns on capital | 56 | 22 | 6 | 60 (highest) |
| Balance-sheet safety | 96 (highest) | 55 | 40 | 59 |
| Capital discipline | 51 | 60 | 63 | 84 (highest) |
| Margin of safety | 14% below value | 50% below value (highest margin of safety) | 137% above value | 48% below value |
| Market cap | $9.8B | $1.1B | $42.0B | $6.9B |
| Moat tier | Shallow moat | Shallow moat | Shallow moat | Shallow moat |
| Filings as of | FY2025 | FY2025 | FY2025 | FY2025 |