The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

SFIX · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

PEW · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.

SMP · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

MHK · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

MeasureSFIXPEWSMPMHK
Moat Score (0–100)40 (highest)40 (highest)40 (highest)40 (highest)
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend203752 (highest)28
Pricing power76 (highest)245239
Returns on capital449 (highest)8
Balance-sheet safety55551486 (highest)
Capital allocation44 (highest)44 (highest)3437
No price data444% above value if growth stopped today66% above value if growth stopped today (largest discount to value if growth stopped today)No price data
Market cap$461M$69.9M$856MNot reported
Moat tierNo moatShallow moatNo moatNo moat
Filing dateFY2025FY2025FY2025FY2025