The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

SHOO · Materials · Narrow moat

Narrow moat

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SMID · Materials · Narrow moat

Narrow moat

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CSL · Materials · Narrow moat

Narrow moat

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CHD · Materials · Narrow moat

Narrow moat

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MeasureSHOOSMIDCSLCHD
Moat Score (0–100)6769 (highest)6866
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend5195 (highest)7954
Pricing power68334677 (highest)
Returns on capital93 (highest)805469
Balance-sheet safety85 (highest)736260
Capital allocation4063100 (highest)72
59% above value if growth stopped today91% above value if growth stopped today54% above value if growth stopped today (largest discount to value if growth stopped today)175% above value if growth stopped today
Market cap$3.1B$161M$13.8B$23.1B
Moat tierNarrow moatNarrow moatNarrow moatNarrow moat
Filing dateFY2025FY2025FY2025FY2025