The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

SJM · Consumer Staples · No moat

No moat

Doesn't clear the bar

CIRX · Consumer Staples · No moat

No moat

Doesn't clear the bar

The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.

PRMB · Consumer Staples · No moat

No moat

Doesn't clear the bar

IPST · Consumer Staples · No moat

No moat

Doesn't clear the bar

MeasureSJMCIRXPRMBIPST
Moat Score (0–100)3738 (highest)3736
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend462878 (highest)70
Pricing power6273 (highest)4019
Returns on capital4—15 (highest)0
Balance-sheet safety40 (highest)28028
Capital allocation32245364 (highest)
1098% above value if growth stopped todayNo price data244% above value if growth stopped today (largest discount to value if growth stopped today)No price data
Market cap$13.4B$122646$6.9B$22.6M
Moat tierNo moatNo moatNo moatNo moat
Filing dateFY2026FY2025FY2025FY2025