The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

SMP · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

VNCE · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

PEW · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.

SFIX · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

MeasureSMPVNCEPEWSFIX
Moat Score (0–100)40 (highest)40 (highest)40 (highest)40 (highest)
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend52 (highest)463720
Pricing power52722476 (highest)
Returns on capital49 (highest)44
Balance-sheet safety143555 (highest)55 (highest)
Capital allocation3444 (highest)44 (highest)44 (highest)
66% above value if growth stopped today (largest discount to value if growth stopped today)No price data444% above value if growth stopped todayNo price data
Market cap$856M$76.2M$69.9M$461M
Moat tierNo moatShallow moatShallow moatNo moat
Filing dateFY2025FY2026FY2025FY2025