The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same four filters from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

SMPL · Consumer Staples · Shallow moat

49/ 100
Shallow moat

On the watchlist

JJSF · Consumer Staples · Shallow moat

52/ 100
Shallow moat

Doesn't clear the bar

STZ · Consumer Staples · Shallow moat

49/ 100
Shallow moat

Doesn't clear the bar

KDP · Consumer Staples · Shallow moat

49/ 100
Shallow moat

Doesn't clear the bar

MeasureSMPLJJSFSTZKDP
Moat Score (0–100)4952 (highest)4949
Pricing power65468589 (highest)
Returns on capital2244 (highest)366
Balance-sheet safety55100 (highest)2340
Capital discipline60244263 (highest)
Margin of safety50% below value (highest margin of safety)26% above valueNo price data137% above value
Market cap$1.1B$1.5B$42.0B
Moat tierShallow moatShallow moatShallow moatShallow moat
Filings as ofFY2025FY2025FY2026FY2025
SMPL vs JJSF vs STZ vs KDP — Moat Score Comparison · Buy Like Buffett