The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

SOWG · Consumer Staples · No moat

No moat

Doesn't clear the bar

BRFH · Consumer Staples · No moat

No moat

Doesn't clear the bar

CPB · Consumer Staples · No moat

No moat

Doesn't clear the bar

BRLS · Consumer Staples · No moat

No moat

Doesn't clear the bar

The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.

MeasureSOWGBRFHCPBBRLS
Moat Score (0–100)2830 (highest)2928
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend6063 (highest)4740
Pricing power83347 (highest)0
Returns on capital0030 (highest)—
Balance-sheet safety28 (highest)28 (highest)128 (highest)
Capital allocation44 (highest)242244 (highest)
No price dataNo price data13% below value if growth stopped todayNo price data
Market cap$25.2M$8.9M$5.9BNot reported
Moat tierNo moatNo moatNo moatNo moat
Filing dateFY2025FY2025FY2026FY2025