The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

STRA · Consumer Discretionary · Narrow moat

Narrow moat

On the watchlist

The pricingPower component abstained: Not enough years of gross-margin data to score pricing power. The other four 20% weights were renormalized over the scored 80%.

WMT · Consumer Discretionary · Narrow moat

Narrow moat

On the watchlist

OSK · Consumer Discretionary · Narrow moat

Narrow moat

Wonderful & reasonably priced

EUBG · Consumer Discretionary · Narrow moat

Narrow moat

On the watchlist

The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.

MeasureSTRAWMTOSKEUBG
Moat Score (0–100)67 (highest)67 (highest)67 (highest)67 (highest)
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend768687 (highest)55
Pricing power—442691 (highest)
Returns on capital1175 (highest)65—
Balance-sheet safety100 (highest)7263100 (highest)
Capital allocation805793 (highest)20
107% above value if growth stopped todayNo price data20% above value if growth stopped today (largest discount to value if growth stopped today)159% above value if growth stopped today
Market cap$1.9BNot reported$8.0B$42.8M
Moat tierNarrow moatNarrow moatNarrow moatNarrow moat
Filing dateFY2025FY2026FY2025FY2025