The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

STRA · Consumer Discretionary · Narrow moat

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On the watchlist

The pricingPower component abstained: Not enough years of gross-margin data to score pricing power. The other four 20% weights were renormalized over the scored 80%.

WMT · Consumer Discretionary · Narrow moat

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On the watchlist

OSK · Consumer Discretionary · Narrow moat

Narrow moat

On the watchlist

EUBG · Consumer Discretionary · Narrow moat

Narrow moat

On the watchlist

The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.

MeasureSTRAWMTOSKEUBG
Moat Score (0–100)67 (highest)67 (highest)67 (highest)67 (highest)
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend768687 (highest)55
Pricing power442691 (highest)
Returns on capital1175 (highest)65
Balance-sheet safety100 (highest)7263100 (highest)
Capital allocation805793 (highest)20
92% above value if growth stopped todayNo price data46% above value if growth stopped today (largest discount to value if growth stopped today)350% above value if growth stopped today
Market cap$1.7BNot reported$9.7B$74.4M
Moat tierNarrow moatNarrow moatNarrow moatNarrow moat
Filing dateFY2025FY2026FY2025FY2025