The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

STRL · Industrials · Shallow moat

Shallow moat

Doesn't clear the bar

GENC · Industrials · Shallow moat

Shallow moat

Doesn't clear the bar

PRLB · Industrials · Shallow moat

Shallow moat

Doesn't clear the bar

ZBRA · Industrials · Shallow moat

Shallow moat

Doesn't clear the bar

MeasureSTRLGENCPRLBZBRA
Moat Score (0–100)5960 (highest)5959
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend100 (highest)914928
Pricing power0397379 (highest)
Returns on capital72 (highest)31944
Balance-sheet safety100 (highest)100 (highest)100 (highest)63
Capital allocation24655580 (highest)
933% above value if growth stopped todayNo price data371% above value if growth stopped today (largest discount to value if growth stopped today)No price data
Market cap$15.9BNot reported$2.1BNot reported
Moat tierShallow moatShallow moatShallow moatShallow moat
Filing dateFY2025FY2025FY2025FY2025