The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

STRT · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

NSIT · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

HCWC · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

SPWH · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

MeasureSTRTNSITHCWCSPWH
Moat Score (0–100)42 (highest)42 (highest)42 (highest)42 (highest)
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend431970 (highest)5
Pricing power101566 (highest)56
Returns on capital2258082 (highest)
Balance-sheet safety73 (highest)29280
Capital allocation6089 (highest)4464
35% above value if growth stopped today17% above value if growth stopped today (largest discount to value if growth stopped today)No price dataNo price data
Market cap$346M$3.6B$3.6M$42M
Moat tierShallow moatShallow moatShallow moatShallow moat
Filing dateFY2025FY2025FY2025FY2026