The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

TBLA · Technology · Shallow moat

Shallow moat

Doesn't clear the bar

EBAY · Technology · Shallow moat

Shallow moat

Doesn't clear the bar

DASH · Technology · Shallow moat

Shallow moat

Doesn't clear the bar

The pricingPower component abstained: Not enough years of gross-margin data to score pricing power. The other four 20% weights were renormalized over the scored 80%.

STWI · Technology · Shallow moat

Shallow moat

Doesn't clear the bar

The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.

MeasureTBLAEBAYDASHSTWI
Moat Score (0–100)5758 (highest)58 (highest)57
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend773880 (highest)50
Pricing power4999100 (highest)
Returns on capital065 (highest)6
Balance-sheet safety100 (highest)46100 (highest)55
Capital allocation60 (highest)404424
No price data118% above value if growth stopped todayNo price dataNo price data
Market capNot reported$49.1B$76.0BNot reported
Moat tierShallow moatShallow moatShallow moatShallow moat
Filing dateFY2025FY2025FY2025FY2025