The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

TH · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

BETA · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

MIBE · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

The capitalDiscipline component abstained: Not enough owner-earnings history to score capital discipline. The other four 20% weights were renormalized over the scored 80%.

LOAR · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

MeasureTHBETAMIBELOAR
Moat Score (0–100)4344 (highest)44 (highest)43
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend48503085 (highest)
Pricing power6490 (highest)8982
Returns on capital26 (highest)000
Balance-sheet safety55 (highest)55 (highest)55 (highest)5
Capital allocation242444 (highest)
104% above value if growth stopped today (largest discount to value if growth stopped today)No price dataNo price data2587% above value if growth stopped today
Market cap$1.6B$1.4B$37.4M$6.6B
Moat tierShallow moatShallow moatShallow moatShallow moat
Filing dateFY2025FY2025FY2024FY2025