The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

TR · Consumer Staples · Shallow moat

Shallow moat

Doesn't clear the bar

The businessTrend component abstained: Fewer than two aligned fiscal years of revenue and diluted EPS are available; the filing history does not contain a measurable trend. The other four 20% weights were renormalized over the scored 80%.

JJSF · Consumer Staples · Shallow moat

Shallow moat

Doesn't clear the bar

SFD · Consumer Staples · Shallow moat

Shallow moat

Doesn't clear the bar

GIS · Consumer Staples · Shallow moat

Shallow moat

On the watchlist

MeasureTRJJSFSFDGIS
Moat Score (0–100)5156 (highest)5149
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend74 (highest)5038
Pricing power61 (highest)46760
Returns on capital183451 (highest)48
Balance-sheet safety73100 (highest)9640
Capital allocation51245159 (highest)
No price data104% above value if growth stopped today7% below value if growth stopped today31% below value if growth stopped today (largest discount to value if growth stopped today)
Market capNot reported$1.5B$10.0B$19.2B
Moat tierShallow moatShallow moatShallow moatShallow moat
Filing dateFY2025FY2025FY2025FY2026