The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

TSCO · Consumer Discretionary · Wide moat

Wide moat

Wonderful & reasonably priced

BBW · Consumer Discretionary · Wide moat

Wide moat

Wonderful & reasonably priced

The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.

WING · Consumer Discretionary · Wide moat

Wide moat

On the watchlist

FIVE · Consumer Discretionary · Wide moat

Wide moat

On the watchlist

MeasureTSCOBBWWINGFIVE
Moat Score (0–100)8586 (highest)86 (highest)85
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend7989100 (highest)84
Pricing power617799 (highest)62
Returns on capital100 (highest)100 (highest)100 (highest)
Balance-sheet safety897840100 (highest)
Capital allocation96100 (highest)8879
39% above value if growth stopped today46% below value if growth stopped today (largest discount to value if growth stopped today)268% above value if growth stopped today317% above value if growth stopped today
Market cap$17.0B$313M$2.9B$12.9B
Moat tierWide moatWide moatWide moatWide moat
Filing dateFY2025FY2026FY2025FY2026