The Moat Index
Compare moats, side by side.
Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.
AVY · Materials · Shallow moat
Doesn't clear the bar
The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.
| Measure | UFPI | ECL | KMB | AVY |
|---|---|---|---|---|
| Moat Score (0–100) | 59 | 60 (highest) | 59 | 59 |
| Methodology version | moat-index@3.0.0 | moat-index@3.0.0 | moat-index@3.0.0 | moat-index@3.0.0 |
| Business trend | 15 | 92 (highest) | 43 | 52 |
| Pricing power | 20 | 70 (highest) | 57 | 49 |
| Returns on capital | 91 | 30 | 100 (highest) | — |
| Balance-sheet safety | 73 (highest) | 44 | 45 | 35 |
| Capital allocation | 95 | 62 | 49 | 97 (highest) |
| 22% below value if growth stopped today (largest discount to value if growth stopped today) | 382% above value if growth stopped today | 63% above value if growth stopped today | 58% above value if growth stopped today | |
| Market cap | $4.4B | $81.5B | $35.0B | $13.5B |
| Moat tier | Shallow moat | Shallow moat | Shallow moat | Shallow moat |
| Filing date | FY2025 | FY2025 | FY2025 | FY2025 |