The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

UPBD · Technology · Shallow moat

Shallow moat

Doesn't clear the bar

TRU · Technology · Shallow moat

Shallow moat

Doesn't clear the bar

EQPT · Technology · Shallow moat

Shallow moat

Doesn't clear the bar

COUR · Technology · Shallow moat

Shallow moat

Doesn't clear the bar

MeasureUPBDTRUEQPTCOUR
Moat Score (0–100)51 (highest)51 (highest)51 (highest)51 (highest)
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend266075 (highest)70
Pricing power81100 (highest)8484
Returns on capital93 (highest)6170
Balance-sheet safety2818055 (highest)
Capital allocation256977 (highest)44
46% above value if growth stopped today (largest discount to value if growth stopped today)162% above value if growth stopped today711% above value if growth stopped todayNo price data
Market cap$1.2B$14.7B$1.5B$902M
Moat tierShallow moatShallow moatShallow moatShallow moat
Filing dateFY2025FY2025FY2025FY2025