The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

URBN · Consumer Discretionary · Narrow moat

Narrow moat

On the watchlist

LRN · Consumer Discretionary · Narrow moat

Narrow moat

Wonderful & reasonably priced

CHH · Consumer Discretionary · Narrow moat

Narrow moat

On the watchlist

The pricingPower component abstained: Not enough years of gross-margin data to score pricing power. The other four 20% weights were renormalized over the scored 80%.

ULS · Consumer Discretionary · Narrow moat

Narrow moat

On the watchlist

MeasureURBNLRNCHHULS
Moat Score (0–100)77 (highest)77 (highest)77 (highest)76
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend91100 (highest)9572
Pricing power5060—82 (highest)
Returns on capital8048100 (highest)100 (highest)
Balance-sheet safety73100 (highest)1278
Capital allocation8977100 (highest)49
127% above value if growth stopped todayAround the value if growth stopped today (largest discount to value if growth stopped today)48% above value if growth stopped today336% above value if growth stopped today
Market cap$7.8B$3.5B$4.9B$15.0B
Moat tierNarrow moatNarrow moatNarrow moatNarrow moat
Filing dateFY2026FY2026FY2025FY2025