The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

URBN · Consumer Discretionary · Narrow moat

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TDG · Consumer Discretionary · Narrow moat

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CHH · Consumer Discretionary · Narrow moat

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The pricingPower component abstained: Not enough years of gross-margin data to score pricing power. The other four 20% weights were renormalized over the scored 80%.

ULS · Consumer Discretionary · Narrow moat

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MeasureURBNTDGCHHULS
Moat Score (0–100)7778 (highest)7776
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend91100 (highest)9572
Pricing power5093 (highest)82
Returns on capital8075100 (highest)100 (highest)
Balance-sheet safety73401278 (highest)
Capital allocation8980100 (highest)49
82% above value if growth stopped todayNo price data53% above value if growth stopped today (largest discount to value if growth stopped today)400% above value if growth stopped today
Market cap$6.3BNot reported$5.1B$17.2B
Moat tierNarrow moatNarrow moatNarrow moatNarrow moat
Filing dateFY2026FY2025FY2025FY2025