The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

VC · Consumer Discretionary · Narrow moat

Narrow moat

On the watchlist

The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.

BLBD · Consumer Discretionary · Narrow moat

Narrow moat

On the watchlist

BJRI · Consumer Discretionary · Narrow moat

Narrow moat

On the watchlist

CDW · Consumer Discretionary · Narrow moat

Narrow moat

Wonderful & reasonably priced

MeasureVCBLBDBJRICDW
Moat Score (0–100)6667 (highest)67 (highest)66
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend86 (highest)807366
Pricing power130100 (highest)23
Returns on capital93 (highest)1088
Balance-sheet safety73100 (highest)9365
Capital discipline94 (highest)605786
Price vs. high estimate24% above high estimate599% above high estimate546% above high estimate22% below high estimate (largest discount to high estimate)
Market cap$2.8B$2.4B$1.4B$17.3B
Moat tierNarrow moatNarrow moatNarrow moatNarrow moat
Filings as ofFY2025FY2025FY2025FY2025