The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

VVX · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

QSR · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

ABG · Consumer Discretionary · Shallow moat

Shallow moat

On the watchlist

CHWY · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

The returnsOnCapital component abstained: Not enough years of ROIC data to score returns on capital. The other four 20% weights were renormalized over the scored 80%.

MeasureVVXQSRABGCHWY
Moat Score (0–100)56 (highest)56 (highest)56 (highest)56 (highest)
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend60636773 (highest)
Pricing power2697 (highest)333
Returns on capital4561 (highest)61 (highest)
Balance-sheet safety67404973 (highest)
Capital allocation801898 (highest)44
260% above value if growth stopped today50% above value if growth stopped today27% below value if growth stopped today (largest discount to value if growth stopped today)No price data
Market cap$2.6B$25.1B$4.3BNot reported
Moat tierShallow moatShallow moatShallow moatShallow moat
Filing dateFY2025FY2025FY2025FY2026