The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

WDFC · Materials · Wide moat

Wide moat

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DECK · Materials · Wide moat

Wide moat

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AWI · Materials · Wide moat

Wide moat

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IPAR · Materials · Wide moat

Wide moat

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MeasureWDFCDECKAWIIPAR
Moat Score (0–100)8990 (highest)8787
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend86100 (highest)100 (highest)100 (highest)
Pricing power90 (highest)826170
Returns on capital100 (highest)97100 (highest)98
Balance-sheet safety96 (highest)737591
Capital allocation69100 (highest)100 (highest)74
301% above value if growth stopped today59% above value if growth stopped today (largest discount to value if growth stopped today)171% above value if growth stopped today116% above value if growth stopped today
Market cap$3.1B$13.4B$6.9B$3.9B
Moat tierWide moatWide moatWide moatWide moat
Filing dateFY2025FY2026FY2025FY2025