The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

WDFC · Materials · Wide moat

Wide moat

On the watchlist

DECK · Materials · Wide moat

Wide moat

Wonderful & reasonably priced

TPR · Materials · Wide moat

Wide moat

On the watchlist

AWI · Materials · Wide moat

Wide moat

On the watchlist

MeasureWDFCDECKTPRAWI
Moat Score (0–100)8990 (highest)90 (highest)87
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend86100 (highest)79100 (highest)
Pricing power908297 (highest)61
Returns on capital100 (highest)9797100 (highest)
Balance-sheet safety96 (highest)738175
Capital allocation69100 (highest)97100 (highest)
228% above value if growth stopped today30% above value if growth stopped today (largest discount to value if growth stopped today)122% above value if growth stopped today169% above value if growth stopped today
Market cap$2.6B$11.0B$23.0B$6.9B
Moat tierWide moatWide moatWide moatWide moat
Filing dateFY2025FY2026FY2026FY2025