The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

WGO · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

BTBD · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

The pricingPower component abstained: Not enough years of gross-margin data to score pricing power. The other four 20% weights were renormalized over the scored 80%.

PK · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

The pricingPower component abstained: Not enough years of gross-margin data to score pricing power. The other four 20% weights were renormalized over the scored 80%.

XHR · Consumer Discretionary · No moat

No moat

Doesn't clear the bar

MeasureWGOBTBDPKXHR
Moat Score (0–100)2930 (highest)30 (highest)29
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend15376075 (highest)
Pricing power1726 (highest)
Returns on capital64 (highest)1000
Balance-sheet safety1328 (highest)00
Capital allocation394458 (highest)46
No price dataNo price data168% above value if growth stopped today (largest discount to value if growth stopped today)831% above value if growth stopped today
Market capNot reported$6.9M$2.9B$2.0B
Moat tierNo moatNo moatNo moatNo moat
Filing dateFY2025FY2024FY2025FY2025