The Moat Index

Compare moats, side by side.

Two to four companies, scored on the same five investor questions from their SEC filings — so the comparison is apples to apples. The method is fully public.

Try AAPL vs MSFT vs KO, V vs MA, or COST vs WMT vs TGT.

WMK · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

SCTH · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

AERT · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

CNTY · Consumer Discretionary · Shallow moat

Shallow moat

Doesn't clear the bar

MeasureWMKSCTHAERTCNTY
Moat Score (0–100)45 (highest)45 (highest)45 (highest)45 (highest)
Methodology versionmoat-index@3.0.0moat-index@3.0.0moat-index@3.0.0moat-index@3.0.0
Business trend5370 (highest)3755
Pricing power477238100 (highest)
Returns on capital120026 (highest)
Balance-sheet safety73 (highest)407120
Capital allocation404480 (highest)24
68% above value if growth stopped today (largest discount to value if growth stopped today)No price data1164% above value if growth stopped todayNo price data
Market cap$2.0B$734M$319M$33.6M
Moat tierShallow moatShallow moatShallow moatShallow moat
Filing dateFY2025FY2025FY2026FY2025